Today I Presented…

…a two-hour workshop for the Westchester Rockland School Public Relations Association on social bookmarking, online press releases, eNewsletters, blogs and Web 2.0 in general. We discovered Facebook as a group, online collaboration and networking, Google Docs, and a host of other tools that we hope to begin implementing. Already, my small staff is jazzed about this and we’re starting small. We are responsible every year for writing profiles of our organization’s retirees, and those profiles are published in our newsletters and are used by our District Superintendent for his annual tribute to our retirees at a June Reception. We will work as a team this year, sharing our profiles via Google Docs and tracking our progress as we struggle through some 20 profiles.

I really do want to share the presentation with the world, so feel free to take a look. Enjoy, learn something and whatever you do, catch that train before it leaves the station.

All About School Communications…

…at least I hope that’s what I can offer in my blog, which will be about new and old tools for anyone in the education/communications field. I’ll begin by explaining that I have started, interrupted and abandoned numerous blogs in the past, each one born from good intentions and a bit of writing-mania. I’m a former journalist and current public information officer for public schools in New York, so I simply like to write. But I’ve also learned a lot in recent years about using a variety of tools to communicate better with the public about the things they hold most dear — schools, students, teachers, taxes, and funding for education. I hope this blog helps anyone strapped with the task of communicating with their stakeholders about public education. Let’s try this together and see what pops up.

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