Non-Profits and Web 2.0

Posted on May 20, 2008
Filed under Communications, Web 2.0, blogs, education, enewsletters

Image via Wikipedia
Should you blog? Should you promote, social bookmark, or join networking sites? This seems to be the big question facing educators who remain reluctant to launch a blog, an eNewsletter or promote the good works of their school districts via social networking sites like Digg or Delicious. It might help to look around for a few posts at the online world of non-profits that post, blog, network, and promote. Squidoo has an interesting list of “The 59 Smarts Orgs Online” that anyone taking his first step into the scary world of public blogging, newslettering or promoting should read. Included on the list are some inspiring websites from Share Our Strength, the New York City Coalition Against Hunger, The One Campaign, and World Changing. Many of these organizations have learned that the best way to communicate in the 21st century is via the Web, and specifically Web 2.0 — interactive, user-generated websites. If these organizations can reach out and communicate this way, shouldn’t schools and school officials at least make a similar attempt? Let me know what you think.