Supes Who Communicate
Posted on July 24, 2008
Filed under Communications, Public relations, education, video and tagged education, Montgomery County Public Schools, School district, superintendent
Wandered over to eSchool News today, and noticed that they handed out their annual Tech Savvy Superintendents Awards way back in February — super-old news, I know. But I searched around to determine why these superintendents were so tech-savvy, and learned a lot. I was primarily interested in seeing whether any wrote eNewsletters or blogs, and was surprised that few did. But I’d like to share some best practices I discovered along the way.
John Barry, Superintendent of Schools for the Aurora (CO) School District, has a very specific news page devoted to his activities, appearances, letters, speeches, and background information. This is simply good PR, folks. People want to know what their Superintendent has accomplished, where and how he’s promoting the schools, and what he’s written.
Over at the Montgomery County Public Schools in Rockville, MD, another Tech Savvy Superintendent, Jerry Weast, has his own web page that features his biography, news items, and something called the “Superintendent’s Bookshelf,” where he lists eight of his favorite books. You can also find a link on the superintendent’s page to a program called the Superintendent’s Leadership Program. The program selects a group of students each year who learn leadership skills and serve as interns. And get this — you can watch a video about the program, one in a series of videos produced in the District called “Cover to Cover.” A nice example of best practices in communication by a superintendent.
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Very Savvy:
Montgomery County (Map, News) – The rapid spread of an e-mail across Montgomery County this week prompted outrage among parents who opened it to learn that school Superintendent Jerry Weast refers to his district as “the cream of the crap.”
http://www.examiner.com/a-1492776~Superintendent_under_fire_for_comments_about_district.html
[...] Supes Who Communicate [...]
Dr. Weast’s CRAPPY comments were not meant for public view. He has two sides – the savvy PR side and the private side that he shares when he goes out of district.