My New York State School Boards Presentation

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I presented this weekend at the annual New York State School Boards conference, held at the Sheraton Hotel and Towers in Manhattan. It was a great, receptive group, although (and this happens often) a few faces were quizzical and downright skeptical. Nevertheless, there were many questions from the standing-room-only audience and I truly appreciate the interested many people have in Web 2.0 and social media.
School leaders are always a tough sell, but I’ve noticed a dramatic difference in the way everyone has become a bit more willing to suspend their disbelief about PR tools like Facebook and Twitter.
If you’d like to take a look, my presentation, Communicating in a Web 2.0 World, is available on my Slideshare page.

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Amazing Facebook Facts

markzuckerbergEven though my college-age kids just can’t stomach the fact that I’m on Facebook, I think I’ll be there forever. Or at least for the foreseeable future. So there.

Why? It seriously is the most intuitive digital application I’ve ever been on. There isn’t a day that goes by when I don’t find myself marveling over the fact that Mark Zuckerberg, then a Harvard college student from my neck of the woods, came up with this thing.

Brian Solis, who maintains one of my favorite blogs, PR 2.0, recently put together a list, Everything You Never Knew About Facebook, that just vindicates me in my Facebook Fascination. It’s a list of 20 factoids that are rather mind-blowing, especially when you consider that the popular application didn’t exist until it was incorporated in 2004.

Here’s a sample from the Solis list:

Facebook has more than 250 million users

120 million users log on to Facebook at least once each day

People 35 years old and older comprise the fastest growing demographic

More than 5 billion minutes are spent on Facebook each day worldwide

30 million users update their statuses at least once each day

1 billion (!) photos and 10 million videos are uploaded to the social network each month

2.5 million events are created each month

45 million active user groups exist on Facebook

About 70% of Facebook users are outside the United States

Every month, more than 70% of users engage with applications developed for the Facebook platform

More than 350,000 active applications are currently available on the Facebook Platform

15,000, and counting, websites, devices and applications have implemented Facebook Connect since its launch in December 2008

30 million users currently access Facebook through their mobile devices

There’s a reason my kids love Facebook. Ditto for their Mom.

Nings as Social Networks

Image representing Ning as depicted in CrunchBaseImage via CrunchBase

I know that I’ve written about Nings for educators before, but I was recently asked by the National School PR Association to write a description of how Nings can be useful for anyone as a tool for social networking. The key thing to remember about using Ning as a social network platform (for adults) is that it’s NOT Facebook or MySpace. Although I have a fairly active Facebook page for professional and personal use, adults I speak to often cringe at the mere thought of creating a Facebook account.

So Nings are friendly, but generally free of rock music downloads, college drinking photos and references to “Jackass” and “The Real World.”

Here’s my description of how Nings can be used by thoughtful adults, along with links to several to which I can claim membership:

Using a Ning to Build a Network

Nings have become an increasingly popular way to network with other people and groups who share similar interests with you and your school district. Ning currently hosts more than 500,000 networks on the web, and that number is growing.

Ning provides free, easy-to-navigate online software that allows you to create a social networking website available to a larger group of members. Once created, it can be used as a platform for sharing best practices, links, photos, videos and other information. Generally, the success of a Ning depends entirely on its members and how they use it.

Here are a few examples of how you can use a Ning:

Nings can be used for small niche networks (teachers within a department, for example) or in a larger way (national or state public relations professionals).You can set the privacy level, restricting membership by invitation only or keeping it open to anyone who wants to join. Free Ning tools include discussion forums, chats, video sharing, photo sharing, link sharing, and more. You can also set the frequency with which you’ll receive updates from your Ning groups.

The Ning Premium service, at $19.95 a month, allows you to point your Ning to a domain name and to add or delete advertising, among other details. But the free service fits most groups well. You can also choose the domain name option for $4.95 a month.

Here in the Hudson Valley region of New York, we have created a group Ning for school public relations professionals, where we can share best practices and put our collective brain trust together on such topics as the local press, school budget challenges, and upcoming meetings. We have also created several subgroups within the Ning, including one on using technology.

Here are links to the Hudson Valley PR Ning and other sample Nings on the web:

Classroom 2.0 (A professional development Ning for teachers with 18,000 members)

http://www.classroom20.com/

PR Open Mic (A Ning for PR students, faculty members and practitioners with 4,100 members.

http://www.propenmic.org/

The Hurricane Information Center (a Ning for individuals interested in hurricane updates, with 700 members)

http://gustav08.ning.com/

The HudSPRA Network (A newly created Ning created for school PR professionals in the NY Hudson Valley region.)

http://hudspra.ning.com/ (We might be creating a new domain name for this site, so if this link doesn’t work, try http://www.hudspra.org.)

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Adults: All Aboard for the Web 2.0 Train

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According to the Pew Internet and American Life Project, social networking has become more mainstream among adults. That includes me, at least the last time I checked the crow’s feet in my 10x magnification mirror.

According to the folks at Pew, the number of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% four years ago, to 35% now. That’s amazing, and encouraging. I have conducted a number of workshops on the subject of social media, and I still get attendees who look like deer in the headlights when I talk about Facebook, LinkedIn, and the whole sphere of social networking and social bookmarking.

On the other hand, I get plenty of people — of all ages — who are eager to dive right in.

Although those of us over the age of 18 stumbling through the social networks should be proud of ourselves for trying, don’t get cocky. We’re still light-years behind those lucky kids between the ages of 12 to 17. A whopping 65 percent of those crazy kids have an online profile on one of the big social networks — Facebook and MySpace, primarily.

It seems that the older we get, the less use we seem to have for social networks.

According to the Pew study, 75% of adults ages 18-24 use these networks, compared to just 7% of adults 65 and older. “At its core, use of online social networks is still a phenomenon of the young,” the study says.

Other age groups and their use of social networking sites:

– 57 percent of those aged 25 to 34

– 30 percent of those ages 35 to 44

– 19 percent of those aged 45 to 54

– 10 percent of those aged 55 to 64

Another interesting finding: We adults use social networks for professional and personal reasons, and we often maintain multiple profiles, generally on different sites.

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Teaching Around the Firewall

Edutopia recently explored how teachers have gradually found ways to teach around the firewall in “Stumbling Blocks: Playing It Too Safe Online Will Make You Sorry.” How do teachers teach in school districts that block Facebook, Twitter, and many Web 2.0 applications that can enrich learning and encourage lively, hands-on learning?

When I present to school districts about Web 2.0 tools and technology, I often run afoul of the firewall in a given school district and can’t use the system to display these tools.

So how are teachers working around overprotective content filters to use Web 2.0 tools in the classroom?

Edutopia’s piece, written by Suzie Boss, advocates four steps teachers can take to teach in spite of the system:

1. Befriend the keymaster

2. Innovate in Safe Places

3. Teach Good Digital Citizenship

4. Advocate for Access

Here’s what Antero Garcia, a teacher in the Los Angeles Unified School System, says about putting up walls to keep Web 2.0 out of the classroom:

“Sooner or later someone is going to expect my students to be able to quickly and effortlessly post to a blog, add to a wiki, or collaborate via some sort of social-networking protocol. And once again, my school will have failed to prepare them for such a task.”

Word to the wise.

More on Social Media, Colleges and Universities

Many thanks to Heather Mansfield of Diosa Communications for promoting my post, “Why Schools Need to Get on the Social Media Bandwagon,” on her website. You can find my post here and at PROpenMic, one of my favorite Ning social networking sites. Speaking of Ms. Mansfield, she’s a web 2.0 consultant and expert with a great site that, among other things, lists good reads on the topic of using Web 2.0 tools in education. On her higher education page, she lists Web 2.0 Articles, Blogs, and Resources for Higher Education.
She also highly recommends the use of MySpace by colleges and universities, since they’re listed there on MySpaceSchools anyway. Here are two great links she sent along:
Her MySpace Portal
Her FaceBook page
Let’s see if her hard work pays off and if colleges and universities eventually get on the Web 2.0 bandwagon.

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Invisible Girls

Two girls smiling.

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My daughter is about to step into young womanhood, frantically working through her final year at Loyola College in Baltimore, embarking on a nerve-wracking internship with an investment bank, and shopping with her Mom this weekend for business clothes required for a young woman on the cusp.
She’s gorgeous, smart and hard-working. But she’s also lucky, living in a country and society where the efforts of young women are valued and encouraged. Since I’ve been on a social change kick these days, I recently stumbled across a website with good intentions aimed at girls ages 15 to 24 who aren’t as lucky as my daughter. The Girl Effect is dedicated to improving the lives of young girls in our world, particularly those in developing countries. Browsing through the site is a humbling experience.

Here’s what The Girl Effect says:

Girls living in poverty are uniquely capable of creating a better future. But when a girl reaches adolescence, she reaches a crossroads. Things can go one of two ways for her — and for everyone around her.

Among other things, The Girl Effect Fact Sheet lists some disturbing statistics about girls living in developing countries:

1. More than 600 million girls live in developing countries.
2. One-quarter of girls in developing countries are not in school.
3. One girl in seven in developing countries marries before the age of 15.
4. Medical complications from pregnancy are the leading cause of death among girls ages 15 to 19 worldwide.
5. 75 percent of 15- to 24-year-olds living with HIV in Africa are female.
6. When a girl in a developing country receives seven or more years of education, she marries 4 years later and has 2.2 fewer children.

You can donate money to Girl Effect, publicize its efforts (particularly on your website or blog), join its FaceBook page, and simply learn more about the imperiled future of girls on our planet.

You might want to begin by watching the Girl Effect video here.

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Librarians are Cool

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I know I’m dating myself here, but I don’t remember ever having a cool librarian as a kid. Instead, the librarians I knew had pursed lips, shushed people for a living, and slept with the Dewey Decimal System.

Not today. Librarians are Twittering, Facebooking, blogging, wiki-ing, and definitely not sleeping with the Dewey Decimal System.

If you want proof, take a look at the Library page of the Online Education Database, which currently contains reviews of 1,081 programs from 86 accredited online colleges. There, you’ll find tons of references written by and for librarians about using social media in libraries around the country.

Here’s what the Library page says about Twitter, for example:

Twitter is a free communication and social networking tool which allows you to convey short messages of up to 140 characters to your circle of friends via the Twitter website, SMS, email, IM, or other Twitter client. Messages appear not only within your profile on Twitter, but are sent to your community of followers who have signed up to receive your updates. Often referred to as microblogging, this new phenomenon has caught on with over 300,000 users on Twitter alone including Barack Obama and John Edwards. Twitter recently made the cut as one of Time’s Best 50 Websites of 2007. Librarians are using it to communicate at conferences and events and to keep up with developments in the field, and libraries have begun using it to promote their services.

Among their listings are librarian-only applications and networks like:

Shakespeare High Cafeteria: This online tribute to Shakespeare features active discussions about Shakespeare news, book clubs, a creative writing center, “staff lounge,” study help and teaching ideas.

Readers Read: Browse forum topics like publishing industry, general fiction, mystery/thriller, children’s books and nonfiction.

TeacherLibrarianNing: Educators and librarians get together on this network, where you can join groups, post photos, upload videos and more.

The Shifted Librarian: Librarians connect through this blog about library news, trends and of course, books.

Librarian Facebook Application: This Facebook app connects you to other librarians who can answer your search questions.

They also list a number of social media sites for librarians and book-lovers, including:

Shelfari: This blog about books and book collecting has a MySpace page and a Facebook application.

GoodReads: Keep track of what you and your friends are reading through this online networking site.

BookJetty: BookJetty lets users organize, rate and review books and even look up books in the site’s database of over 300 libraries around the world. Users also get a blog that lets them show off a “bookshelf” to friends.

MySpace Books: This ultimate social networking site has a page just for books, connecting readers, authors and those in the book industry.

Books iRead: Another Facebook app that lets you rate, review, and share books you’ve read.

You can also catch a number of 21st century posts on the site, including these:

50 Ways to Use the Wii In Your Library

100 Essential Firefox Add-Ons for Librarians

e-Learning Reloaded: Top 50 Web 2.0 Tools for Info Junkies, Researchers & Students

100 Ways to Use Your iPod to Learn and Study Better

Need any more proof that librarians are cool? I don’t think so.  Now shush!


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Textbooks and iPods and Facebook — Oh My!

This Special Report in Businessweek this week takes a fascinating look at how technology — from iPods to professors’ Facebook pages — is changing the face of your average campus.

I especially like this quote from a researcher in the story:

Cara Lane, a researcher who studies learning and scholarly technologies at the University of Washington in Seattle, says all that time spent searching for Hannah Montana videos on YouTube can help make teens better at searching the databases, including Lexis-Nexis and J-Stor, they’ll need for academic research—those IMs, texts, and status updates are a primer for participation in online forums related to classwork. “Students usually arrive not knowing how to use education-oriented technology tools,” Lane says. “But they quickly surpass their instructors in their ability to use them effectively.”

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A Back-to-School Wakeup Call

I am a major fan of Dr. Michael Wesch, professor of digital ethnography at Kansas State University, best known for his video, The Machine is Using/Us, which went viral on YouTube.
Because I just dropped off my two college students for another year of learning, and because the public school year is about to begin here in New York, I thought I’d provide this gift to you of another Wesch video, which serves to remind us who our students are. The video was made after 200 students collaborated on the topic: “A Vision of Students Today.” Enjoy — it’s an eye-opener.

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