My New York State School Boards Presentation

My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

I presented this weekend at the annual New York State School Boards conference, held at the Sheraton Hotel and Towers in Manhattan. It was a great, receptive group, although (and this happens often) a few faces were quizzical and downright skeptical. Nevertheless, there were many questions from the standing-room-only audience and I truly appreciate the interested many people have in Web 2.0 and social media.
School leaders are always a tough sell, but I’ve noticed a dramatic difference in the way everyone has become a bit more willing to suspend their disbelief about PR tools like Facebook and Twitter.
If you’d like to take a look, my presentation, Communicating in a Web 2.0 World, is available on my Slideshare page.

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It’s so Nice to be Quoted…

Issuu has a quote from School Communications 2.0 at the top of its media blog, which explains the small flood of visitors to my blog in the past week. (I suppose I should resume posting!)

From the top of Issuu’s “In the Media” page:

Here’s what the media are saying about Issuu. Be sure to check out our testimonials too.

“We’re big fans of Issuu.”
- TechCrunch

“What a breath of fresh air! Digital publishing done right.”
- Issuu reviewed on The Future of Publishing

“The first word that comes to mind with Issuu is ‘awesome.’”
- Dallas Marketing Services

“Issuu is the IKEA of documents.”
- Technology and Opiniated News

“Downloading a PDF and reading it in Adobe Preview is sooooo 2008.”
- Quickrelease.tv

“This is an awesome app that I intend to use frequently.”
- School Communications 2.0

I appreciate the mention and definitely appreciate the link. Thanks, Issuu.

Speaking of which, I used Issuu as an example in my presentation, “Using Web 2.0 and Social Media to Reach Your Audience,” at last week’s National School Public Relations Association conference in San Francisco. People seemed to love the application. “And it’s free?” they kept asking me. I’m always a bit floored by the fact that people still think there’s a catch to Web 2.0. But hey, we’re school folk and we’re jaded.

Presenting at NSPRA 2009

SAN FRANCISCO - JUNE 9: San Francisco Municip...Image by Getty Images via Daylife

Here I am in beautiful San Francisco, where humidity has been banished forever, or so it seems, and cable cars are passing by my hotel window.

Oh yes, and this is a business trip — the annual National School Public Relations Association Conference. I will be presenting tomorrow morning on a topic near and dear to my heart — “Using Web 2.0 and Social Media to Reach Your Audience.” I’m hoping to persuade school PR people to jump on the Web 2.0 train before it’s too late!

Here’s a link to the presentation, which is now available on SlideShare: http://www.slideshare.net/evelynmccormack.

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Top of the ‘Net

I hope to provide you with “Top of the ‘Net” every weekend, which will usually be a list of not-to-be-missed web discoveries. Tune in!

Just when you think the Internet is saturated and things can’t get any more interesting, you discover new sites and blogs that just blow you away. I love to stumble across sites that make me ask: “Why didn’t I think of that?”

Three such sites come to mind, each one notable for its creativity. You must check these out:

1. One of my favorite blogs is Cake Wrecks, a clever blogspot blog that’s been around for just over a year and is “eating up” the competition on Google page ranks. Here’s the tag line for this blog: When professional cakes go horribly, hilariously wrong. This is a hilarious site, create by Jen Yates, that feeds off the submissions of whacky looking cakes that readers have either made, ordered or received. Among other things, this site, and the others I list here, are successful because the owners write well. Look for great captions and subtitles. Here’s a sample cake photo from Cake Wrecks:

The title above this entry (which included a seriously long menu of “horse” cakes) was: Why beat a dead horse…when you can eat one?

Yates has written a book, naturally, and is selling a variety of T-shirts, affectionately called “Wreckwear.” Her contributors and fans (legions of them) are called Wreckies.

Now why didn’t I think of that?

2. Again, a site that lives and breathes based on the contributions of others: AwkwardFamily Photos. This one, which was featured on The Today Show last week, was also passed along by my work colleague, John Resanovich, who is always sending me cool sites. Warning: Before you go on AwkwardFamilyPhotos, take a bathroom break. Otherwise, you’ll have an accident from laughing so hard. These are some of the most hilarious photos you could imagine.

Here are a couple of samples from Awkward, also notable for its spot-on captions and subtitles.

This one is titled: Joy Ride

And this one is called Mommy-the-Pooh:

3. Finally, I must introduce you to Good Magazine’s examination of a series of photos of the insides of people’s refrigerators. They were produced by photographer Mark Menjivar, and collectively make a fascinating statement about what our refrigerators say about us. For example:

Here’s what the caption says:
Carpenter/Photographer | San Antonio, TX | 3-Person Household | 12-Point Buck | 2008

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Get Yourself a Twitter Mosaic

I stumbled across Twitter Mosaic over at Joan Vinall-Cox’s blog, WebTools for Learners. I follow Vinall-Cox’s blog pretty closely, checking in with her to read about the latest trends in instructional technology.

Lo and behold — a recent post showed Joan’s Twitter Mosaic and I decided to try it out for myself. Twitter Mosaic simply asks for your Twitter ID, then quickly provides you with a code that you copy and paste onto your blog to view your own mosaic — a look at the faces of your followers. How cool to see it all in one place. BTW: It’s the longest code ever, so keep that in mind. And the more users you have, the longer the code.

So here’s mine. (I’m not sure how Sarah Palin got in there, but I’m sure I’m not following her.)

Get your twitter mosaic here.

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Issuu – An Awesome App for Publications

In preparing for a presentation next week, I was trolling around for some interesting new Web 2.0 applications designed specifically around publishing and publications.

I stumbled upon Issuu (pronounced “Issue”, and tried it out. This free website makes it possible for you to download any publication you’ve created from your hard drive, which Issuu then displays on your homepage and turns your clunky PDF publication into an interactive digital publication. You can zoom in, use the right and left arrows to turn pages, and view your publication in a variety of ways.

What’s more, you can use Issuu as a library, storing all your publications and adding favorites from a growing library of other publications, all categorized by interest. The best part of using Issuu is the fact that once your publication is converted, you can then post or embed your publication anywhere online, including on your blog, website, Facebook, MySpace, etc. Issuu also provfides viewer statistics about your publication.

To test it out, I uploaded a recent Budget Book my office created, which now lives on the shelves in my Issuu library but also has been embedded on our organization’s website. Issuu provides you with detailed how-to videos as well.

This is an awesome app that I intend to use frequently.

David Jakes, EdTech Guy

I just love this guy, and because I’m preparing my own workshops for educators in Dutchess County, NY, and for school PR folks at the National School PR Association conference, I’ve been trolling the Web for great Web 2.0 presentations. Jakes never fails to amaze me — he has dozens of great presentations posted on his website and I’d like to share one with you. Enjoy. I might post Jakes’ presentations here now and then — hope he doesn’t mind!

 

TCEA Best Practice
View more presentations from djakes. (tags: bestpractice djakes)

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Immaculate Reception — Vatican Goes Video

VATICAN CITY, VATICAN - JANUARY 08: Pope Bene...Image by Getty Images via Daylife

OK, so maybe I shouldn’t be sacriligious about this.

But you have to admit, it’s pretty Web 2.0-cool when the Vatican launches its own YouTube channel, and that’s exactly what happened on Friday. Pope Benedict XVI joined President Barack Obama and Queen Elizabeth II in launching his own channel, the latest effort by the folks in Rome to reach out to the digital generation. (It probably won’t work on my college-age kids, however.)

At a Vatican news conference, an executive of Google Inc., parent company of YouTube, joined with the Catholic clergy to announce that the Vatican had posted its first 12 videos on the pope’s new YouTube channel. The Church hopes to publish three new videos each day.

“This is in particular directed towards the young, but not exclusively,” said Father Federico Lombardi, director of the press office of the Holy See. “This is a step toward better communication. The pope encouraged us to adopt new ways of communication in order to reach out to the people who are interested in the pope’s message.”

Initially, the new YouTube channel will post videos in four languages — Italian, English, German and Spanish — and more languages will be added later.

Way to go, Ben!

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Teaching Around the Firewall

Edutopia recently explored how teachers have gradually found ways to teach around the firewall in “Stumbling Blocks: Playing It Too Safe Online Will Make You Sorry.” How do teachers teach in school districts that block Facebook, Twitter, and many Web 2.0 applications that can enrich learning and encourage lively, hands-on learning?

When I present to school districts about Web 2.0 tools and technology, I often run afoul of the firewall in a given school district and can’t use the system to display these tools.

So how are teachers working around overprotective content filters to use Web 2.0 tools in the classroom?

Edutopia’s piece, written by Suzie Boss, advocates four steps teachers can take to teach in spite of the system:

1. Befriend the keymaster

2. Innovate in Safe Places

3. Teach Good Digital Citizenship

4. Advocate for Access

Here’s what Antero Garcia, a teacher in the Los Angeles Unified School System, says about putting up walls to keep Web 2.0 out of the classroom:

“Sooner or later someone is going to expect my students to be able to quickly and effortlessly post to a blog, add to a wiki, or collaborate via some sort of social-networking protocol. And once again, my school will have failed to prepare them for such a task.”

Word to the wise.

Nings for Educators

I have recently discovered Nings, social networking sites for people of similar interests. You can see a few of my Ning memberships in my sidebar — the Website Owner Zone, Twitter GoGetters, etc. Nings are great platforms for communicating with other people who share your passions, to share links to great sites, to announce events and conferences, and more. You can also start your own blog on these Nings, or cross-post from your blog to the Ning for others to read.

Each of these social networks was created by someone who signed up for an account on Ning, created a network, and then invited in friends, colleagues, and/or students to interact around specific educational topics.

There are dozens of Nings out there for educators, so I thought I’d share a few with you and encourage you to explore them and think about joining. You can get email updates once you become a member and it’s a useful way to share best practices in education.

1. The Global Education Collaborative

This is an online community for teachers and students who are interested in joining global education projects. With more than 800 members, the site encourages users to post media, blogs, and ideas for advancing collaborative education worldwide. Some of the groups-within-the-group include “Global Awareness Curriculum,” “Student-Driven Podcasts,” and “Primary Teachers Collaborating.”

2. Classroom 2.0

This is a social network for those interested in Web 2.0 and collaborative technologies in education.
“Beginners” are encouraged to become “part of the digital dialog”. This is a very active Ning, with more than 13,000 members and lots of resources designed for digitally savvy teachers and administrators.

3. School 2.0

This Ning describes its purpose as “a larger discussion of how education, learning, and our physical school spaces can (or should) change because of the changing nature of our social and economic lives brought on by these technologies.” There is also a wiki associated with the site, which you can find at www.School20.net.

4. Independent School Educators Network

This 1,200-member network shares tips and share best practices in classroom technology. It also has a list-serv you can subscribe to at ISED list-serv, the SchoolComputing Wiki, an ISE group on Flickr, and join in the conversation at EdTechTalk.com.

5. Ning in Education

A general education Ning with more than 2,000 members. If you’re looking for a place to share general information, tips and to seek out advice, this is the place to go.

6. Coming of Age

This site was established to enable people to meet and discuss “Coming of Age: An Introduction to the NEW Worldwide Web,” an ebook about blogging, podcasting, and other applications, and how they can be used in the classroom. You can also get your free copy of the eBook at this Ning site.

7. Smart Board Revolution

An example of how specific Ning groups can be. This 500-member community shares best practices, tips, ideas and lesson plans on using interactive whiteboards in the classroom. A great idea.

8. Teachers 2.0

This Ning of more than 200 members who help one another to learn and use technology tools ranging from PowerPoint to Web 2.0.

The good news is that if you haven’t found a Ning to your exact liking, you can start one of your own. And Ning has recently launched an ad-free platform specifically for educators.

Here’s a very tool video about setting up a Ning, geared specifically for educators, from falconphysics on YouTube:

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